Rick Nielsen

Rick Nielsen is an American musician and singer-songwriter and is best known as the lead guitarist, main songwriter, and leader of Cheap Trick. Rick was born into a musical family, but he strayed from his opera singing parents to pursue a Rock & Roll career. He grew up learning to play different instruments in his family's music shop in Rockford, Illinois. Cheap Trick was born in 1973 with Bun E. Carlos, with his fellow band members joining sooner on. He's been creating music and touring since, and also created the famous five-neck guitar, as seen in his profile image and in ROCK'N Vodka logos. Rick has made numerous appearances on film and television, with multiple songs in different soundtracks. Performances on stages across the globe, music played on radio and streaming services everyday, and the band becoming a household name, it was no surprise that Cheap Trick was inducted into the Rock & Roll Hall of Fame in 2016. Rick became an investor in the new Hard Rock Rockford Casino as it was a major development in his hometown, and as Hard Rock is known to do, the company displayed this Rockstar's memorabilia as the grand showcase. Through Hard Rock, Rick met Andy and was introduced to ROCK'N Vodka. Rick Nielsen was officially announced as the brand ambassador for ROCK'N Vodka in 2020. He later became a third owner of the brand and has become the face of the company. He continues to promote ROCK'N as he tours around the world and regularly participates in marketing the brand by making appearances in-person, on social media, in radio, and more.